Shop-while-you-watch video technology
My role was
Senior Product Designer - Lead
Company is
I worked on
all design process, design app for influencer, video/steam apps
Duration
2021 - 2023

Context

Divid empowers brands and social media creators to boost sales and engagement through shop-while-you-watch video technology. It´s revolutionary offering allows viewers to watch a video and buy featured products from the same screen, without the need to leave the stream. Seamless shoppable videos can be created in a few clicks through Divid’s platform, which offers unrivaled support to help brands and creators connect, collaborate, and track progress. Divid operates on a transaction model where brands only pay for results, and creators receive fast payments for sales.

I was responsible for all design work at the startup from the beginning, starting as the only designer and later overseeing 3 more designers we hired. Our primary objective was to swiftly design products and launch them, which we accoumplished within a year.

1. Influencer mobile app
2. Streaming mobile app
3. Shopper mobile app for customers
4. Shopper desktop widget for customers
5. Admin panel (web) for brands


Below is a brief overview of the product. I designed for 1 and 3, partially for 2, which I will showcase below. Additionally, I led as the design lead for other aspects.

(1) Influencer mobile app

This is mobile application available on IOS and Android, where verified influencers can receive advertising offers from brands through video or live streaming.

Below, I will show a portion of the app.
IOS

(3) Shopper mobile app for customers

Using the App Clips and InstantApp, anyone (client) could seamlessly transition from an influencer's link to our app while continuing to watch the video or stream. Watchers could purchase products featured in the video or stream.

Below, I will show a portion of the app.
IOS

Results and lessons learned

I've learned to provide high-quality design feedback to my colleagues. Now, I know how to create designs from scratch with ASAPs and communicate with stakeholders.

Everything you see above, we've successfully launched and secured several partners.